Career Focus and Motivation
Dancing the lines between functional, beautiful and marketable, I aim to develop designs that convey professionalism and the companies brand ethos. I understand marketing and sales, so whether I am tasked solely to market or create designable elements, I am focused on creating business and sales.
With 25+ years as a Graphic / Web Designer & Small business owner, I have strived to understand all aspects of business and marketing. I am constantly learning new and current tools, trends and solutions. Sales and Marketing Experience includes creating marketing plans, achieving sales targets and creating upsell funnels or upselling via consultation.
As an experienced Trainer, I aim always to be aware that people learn at different speeds, and you need to appreciate and acknowledge this. Whereas many times I hear people are frustrated with tech and tech-based solutions, I love digging into finding the right tool for the right job. I enjoy taking the time; to get targeted results. Business, marketing and design are combined in my thoughts are the things that I am passionate about. It is that passion that allows me to strive to try always to put out my best work.
Contact: tina@tinafletcher.com | Phone: 0478282022 | m.me/tinadfletcher
Dec 2022 - Current
Tina Fletcher.com Fine Artist, Business Consultant & Designer
Founder - Brisbane, Queensland
At Tina Fletcher.com I am focused on building up my Artist business, but I also continue to take limited clients as a Business Consultant or Graphic/Web Designer.
Duties:
- Fine Art and Digital Art
- eCommerce Shop
- Sales and Marketing
- Website Design and Development
- Business Coaching and Consulting
- Brand Creation and Implementation
Jan 2021 - Dec 2021
On Brandable- Web and Graphic Designer
Founder - Brisbane, Queensland
At On Brandable I built out the business website with WooCommerce, Membership, Subscription and Affiliate setup. I also created all the templates for both the Digital Content and Website Templates.
Duties:
- Sales and Marketing
- Brand Creation and Implementation
- Website Design and Development
- Template Design and Development
- Research and collation of Customer Journey
- Understanding user needs and growing design system.
Nov 2019 - Dec 2021
Freelance Work and Coaching
For this period first I was training around Asia and Australia only freelancing occasionally and then Covid hit and I returned to Australia and spent some time learning the latest design trends.
Duties:
- Learnt more about UI & UX Design and Implementation
- Tested plug and play plugins for WordPress
- Improved and learn new programs for Design
- Started building out Website Funnels for Coaches
- Collaborated with other Coaches and affiliate marketing
- Research and Strategies for online marketing
Jan 2009 - Oct 2019
Tina Fletcher Designs - Web and Graphic Designer,
Self Employed - Ayr, Townsville and Brisbane, Queensland
At Tina Fletcher Designs, I created websites and graphic designs for clients. I created designs using Html, Joomla and WordPress and, by the end, specialised in WordPress as my main clients were Coaches and Small Businesses, and I allowed me to give my clients the knowledge to edit their own sites if they wished.
Duties:
- Sales, Promotion and Marketing
- Brand Creation and Implementation
- Website Design and Development
- Training of clients to use WordPress and Plugins
- UI Experience and Responsive Website Creation
- Design work for Printing Materials including but not limited to; Business Cards, Flyers, social media graphics, training videos and eBooks etc
- All aspects of small business and agency management.
Feb 2007 - June 2009
Asencia (Aromatherapy) - Aromatherapist & Sales and Marketing
Partnership - Ayr, Queensland
At Asencia, I created the blends for the market and all aspects of the business, including the website and promotional printing. In addition, I sold products mainly locally via word of mouth and markets.
Duties:
- The blending of aromatherapy products
- Design and Printing all promo products,
- Website Design and Development
- Delivery of products, stock take, ordering and receiving of goods
- Administration duties, Eftpos and point of sale procedures
- All aspects of sales and promotion of products and their uses
Jun 2006 - Jan 2007
Freelance Work and Homeschooling
At this time my children and I travelled around Australia where I home schooled them and only took on additional work when needed.
Duties:
- Home Schooling
- Freelance graphic design work
Jan 2006 - Jun 2006
Burdekin Christian College - Computer Training,
Contract Position - Ayr, Queensland
At Burdekin Christian College, I trained students from Prep to year 7 on basic computer fundamentals.
Duties:
- Classes on using a Computer
- Including using current programs and maintenance
Dec 2004 - Jul 05
Malpass Hotel - Administration Officer / Computer Specialist
Casual Position - Home Hill, Queensland
At Malpass Hotel, my main duty was liaising with the Computer Company to set up a software system (TASK) and bridge the gap between what the hotel needed from their point of view and the functions of the software.
Duties:
- Liaising with the computer company to set up software system (TASK),
- General computer maintenance and setup,
- General administration including payroll,
- Accounts payable and receivable,
- Filing, Data Entry and general online operations
Jan 2002 - Nov 2004
Mackay West State School - Teacher aide
Casual Position - Mackay, Queensland
At Mackay West State School, I worked in several classes, including preschool and special education units.
Duties:
- Teacher aide in special education unit,
- Preparing activities,
- Supervising children,
- Behavioural Management
Jan 1996 - Jul 1997
Oberon Review Newspaper - Graphics Artist and Trainer
Casual Position - Oberon, New South Wales
At Oberon Review Newspaper, I helped with the design and layout of the weekly newspaper pages and trained the staff with learning how to use Corel Draw Graphics Program.
Duties:
- Design Work for Newspaper
- Layout of Copy and Design for Weekly Pages
- Training on Corel Draw Graphics Program
Jun 1989 - Jan 1996
Tina Fletcher Designs - Web and Graphic Designer,
Freelanced - Brisbane Collinsville and Mackay, Queensland
At Tina Fletcher Designs I created graphic designs for print-ready work and newspaper advertisements. Within this time I also travelled through Europe, UK and Asia for the period Apr 1991 - Jan 1993
Duties:
- Design work, Printing and collating of jobs
- Bookkeeping,
- Small business office duties,
- Computer training, installation and maintenance
Mar 1986 - May 1989
Australian Defence Force – Army - Illustrator Reprographic
Main Posting - Canberra, Australia Capital Territory
While enlisted in the Army, I trained in Kapooka and became part of the Survey Corp as an Illustrator Reprographic.
Duties:
- Design work, Printing and collating of jobs,
- Photography and printing of photos
- Office procedure relating to a printing office
- Duties relating to Army Position
Here are some recent websites I have created. My main focus has been to create websites and then train the client to self manage their sites, some sites may look different from the original design and others I still look after or they come back for additional work.
Templates I have created that can be used as bases for websites and marketing funnels
(lead magnet, sales page, webinars, high-ticket and virtual event funnels).
~ Sean Mize - Affluent Consultant &
Anyone Can Coach | Signature Coaching Business
Tina transformed my website from an amateur landing page and a bit of content to a fantastic, professional, knock-your-socks-off, work of art that portrayed the help I can give entrepreneurs better than anything I could ever have imagined.
Even as I write these words, they seem inadequate to describe just how amazing it looks.
Thank you, Tina!
~ Bruce Hoag, PhD - PsychHacks.com
Tina’s WordPress knowledge is invaluable. I have had the privilege of being a participant in her weekend workshop plus her expert guidance with me on my website & it has inspired me to be in action like nothing before. I wish I had found Tina years ago.
She’s just what’s been missing for a ridiculously long time while my website has suffered from neglect. I’m not a beginner by any stretch of the imagination AND that doesn’t mean that this would be over the heads of anybody who is a beginner. It’s not. Tina is just so amazing because she has that incredible facility to teach it from basic first baby steps & if you already know the level she’s teaching you can enjoy the refresher (because Tina’s a master at making this website guidance interesting & inviting at even the most basic level) or just jump in when the training is relevant to where you’re being held back. Absolutely
Everything plus the kitchen sink is available to you in the weekend workshop training so jump in with both feet & enjoy website creation & improvement like never before! Thank You, Tina. You inspire me.
~ Liz Zed, Ph.D., BCC, MCC, Certified Mentor Coach
Tina has been wonderful throughout the whole process from start to finish. I initially approached her to build a website, but with her help, I was also able to create a brand for myself. She helped me define my own voice and create the right content to attract attention.
Since the launch of my website, I have been able to showcase my work to a broad audience and form important work collaborations.
~ Raquel Peel - RaquelPeel.com
I just finished attending Tina Fletcher’s Two-Day Live Web Training. The subject was building a website, but not just any website. Moreover, building a well-designed effective website. Why this course is not mandatory before you ever install your first instance of WordPress is beyond me.
WordPress is easy enough to install on just about any web hosting in today’s marketplace and then it becomes a huge time suck from that moment on. Tina takes you on a hand-guided tour through the maze of hidden passages, trap doors, and rabbit holes that go nowhere in this two-day course.
How did she do it? It was amazing! She set glued in her seat for two solid 8-hour sessions. She did not even take the break she had included into the timing for lunch. There she gave and gave and gave fielding a myriad of questions, showing a plethora of examples and working with anybody that checked in with her.
I got questions answered that have nagged at me for years working with WordPress. She explained concepts that have eluded me even with the time and research I have done personally. Finally, she dispelled poor tactics and learnings that have come to get in my way as I have struggled with the tool.
The weekend for me was like someone coming up to me and taking the hammer from my hand and saying, "You are hitting the nail the wrong way. Hit is with the flat surface on this end and not the claw on the back. Argghhhhhh!". Yes, the difference is that obvious.
You owe it to yourself to invest whatever is needed of time and effort to study this material and be a more effective website developer with WordPress.
The piece de resistance of the two days was to gain a thorough understanding of the branding elements that need to go into your website. She is no doubt the queen in this area. She taught me how to control those key components, how to use them effectively, and how to make your result much more attractive to your intended audience.
Your choice is clear. You can install your WordPress instance and jump off into the deep end into an abyss of despair or you can invest some time into this two-day training and move to the front of the line with effective branding and design skills to draw from as well as every hair on your head that you would have pulled out otherwise. I only wish that I could have started here years ago because I have mostly lost my hair now.
~ Steven Timmons, Fort Worth, Texas, USA
Example of some of my online training sessions...
What is a Domain Name & Hosting
Buying Your Domain Name and Hosting
Understand Hex Codes for Colors
FD Recipe book fonts and adding images
Virtual Business Card Training
Virtual Business Card Training Part 2
Understand Hex Codes for Colors
Brand and Connection Virtual Event no. 1 - Part 1
Recently I created my own website and I learnt how to do it all from Tina Fletcher. Tina is an absolute dream to work with, she is an excellent communicator and she displays an amazing aptitude for her job. Her passion for graphic design shines through everything she
does.
I found every resource she provided was of an outstanding quality, especially such items as the templates and her tutorials.
I highly recommend Tina Fletcher. You will be grateful as I am, that you were fortunate to benefit from her knowledge, experience and resources.
~ Gabrielle Shaw - Adam Blue Official.
Computers have always been a challenge for me ...
Computers have always been a challenge for me to the point of complete procrastination in turning one even on. Terminology of the IT field I found very frustrating to understand and thought it was another language.
Starting from a deeply negative perspective, Tina’s course was easily set out with simple to follow steps. The main problem for me was breaking down all the information that I wanted to put into my website. Being of a pedantic nature, her guidance helped me break the information down into subject matter and simple to read.
Tina’s wealth of information and experience was invaluable. I found her patient and full of valuable advice once I had decided the direction that I wanted to take my business in. Her suggestions of how to capture an audience and further ideas for future web growth and changes, I really cannot put a price on. She is one of the best, relatable people that I have come across.
~ Lynn Briggs - Advanced Skin and Body
Contact
Name:
Tina Fletcher
Contact:
tina@tinafletcher.com
Phone: 0478282022
m.me/tinadfletcher
Location:
Brisbane, Queensland